The quality label

Choosing a Normandy Quality Tourisme stablishment means choosing a committed professional to serve your satisfaction!

The approach

Our commitments

  • To ensure clear information
  • An efficient booking or an adequate response
  • A minimum waiting time
  • A warm welcome
  • Listen our customer’s needs and expectations
  • Available and receptive professionals
  • Great comfort
  • Cleanliness value
  • A regional products offer
  • A relevant touristic information

About the approach

Engagements qualité


Normandie Qualité Tourisme objectives

  • Providing a proper welcome in all circumstances.
  • To give you satisfaction through compliant services corresponding to the label commitments.
  • To provide you information on products and tourism offer of.

objectifs de Normandie Qualité Tourisme

La Normandie, une destination de Qualité

A quality tourism destination

  • Normandy’s Chambers of Commerce and Industry and the Regions and the Normandy Region have been supporting Normandie Qualité Tourisme since 2001, as a first step towards local quality recognised by the government as part of Quality Tourism plan (Plan Qualité Tourisme™).
  • Establishments sign up voluntarily in order to optimize their facilities and to be identified by customers. They benefit from personal support from their Chamber of Commerce.
  • Normandy Regional Tourist Board coordinates the scheme and organises the promotion of approved establishments with the Departmental Tourist Boards and Tourist Offices.

Our commitments

Establishments must satisfy the legal obligations of their industry, particularly in terms of hygiene, safety and accessibility for the disabled persons.

Establishments are awarded once they have received a minimum score of 85% after an incognito inspection carried out by an independent company (which has to be renewed within five years). 

Establishments are are continuously checked through customer satisfaction surveys available on this website.

Nos Engagements

You are a professional and you wish to join

Did you know ?

In June 2020, almost 6000 establishment in France are awarded with the national brand Qualité Tourisme. Most customers are more satisfied compared to national averages.

  • About value for money : 66% upper

  • About hospitality : 50% upper
  • About overall quality : 20%upper

  • About intention of returning : 12% upper

In tourism and commerce, fulfill customer demand is done when receiving and producing the service. The customer evaluates quality through daily gesture.

To have efficient tools to improve your profitability by optimizing your services and your employees' engagement.

To become part of a regional network which implements qualification actions of promotion in conjunction with all the actors of tourism.

A recognition of the quality policy by the state which allows to the establishments to access the national brand and get more visibility. The national brand « Qualité Tourisme » is merged with the regional brand « Normandie Qualité Tourisme ».

You can contact your quality advisor of your Chamber of Commerce and Industry, He’ll support you throughout your process of continuous improvement « Normandie Qualité Tourisme ».